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888-240-1967 (toll free)







CLOSE 50% = $63,000 GROSS PROFIT

Our Average Dealer Closes 50% of the BK leads they receive at a $2,500 Average Gross Profit








CLOSE 20% = $80,000 GROSS PROFIT

Our Average Dealer Closes 20% of the Credit Based leads they receive at a $2,000 Average Gross Profit








CLOSE 30% = $90,000 GROSS PROFIT

Our Average Dealer Closes 30% of the Active Shopper leads they receive at a $2,000 Average Gross Profit

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Daily Active Shopper Trigger Mail Programs

Do you know who shopped at your competitors yesterday? We do!
Every day, subprime customers are walking into the wrong dealerships not properly equipped to service this customer. .With our Daily Active Subprime Shopper program, we can reach these prospects for your dealership. Unlike Credit Mail, these customers are already ” off the couch” and out shopping at your competitors.The customer is “triggered” when they have their credit pulled at a dealership in your market area. We know that these prospects are actively shopping for a vehicle. It’s like have a spy in your competitor’s dealership.

Subprime Auto Credit Leads

Nearly a third of Americans have a credit score lower than 601 — the distinction between bad and fair credit — according to credit bureau Experian. For many, it hasn’t been so bad that they’ve had to file bankruptcy, but knowing they have less than perfect credit, they aren’t out shopping for a vehicle. To bring that customer into your dealership, you need to reach out to them directly. Credit Mail is the perfect program to bring those consumers to your dealership with the best subprime auto credit leads in the industry.Targeting the right consumers at the right time is smart marketing and that’s how we generate the sky-high results you will see week after week.

Our Complete Bankruptcy Programs

The professionals at Credit Mail Experts have been marketing to bankrupt consumers for over 27 years.Our Fresh Filed and Fresh Discharged programs get you in front of those customers just at the right time  If you’re looking for the absolute best bankruptcy program available, you’ve found it!

Credit Predictor Program

Targeting subprime consumers using a unique group of demographic criteria, we help our dealers get in front of those missed by traditional credit bureau marketing. This program allows you to target the deep subprime segment that will likely be missed using credit data alone. Because we create credit predictor programs that are customized to each dealer, we can accommodate you with pieces numbering from 500 to 500,000.

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“We spent a little over $2,400 our first month with Credit Mail Experts for their Fresh Chapter 7 Bankruptcy program. We made over $30,000 in gross profit from the sales made to the leads generated that month. That’s a great return on investment! Do we reorder every month? Absolutely!”

Saunny Gamble
Special Finance Manager

Denny Long invented targeted subprime credit mail marketing over 30 years ago. In fact, he was the inventor of the first Bankruptcy program in the US.

Credit Mail has been called many names in that time such as subprime mail, subprime auto leads and direct mail but he has used his years of data analytics to hone in on the right characteristics that make people respond.

Better Response = More Customers = More Sales

About Us

Make Your Trigger Mail Count

There is a monster out there. It is the troll under the digital bridge that leads to your potential client's inbox, and it is hungry for your marketing materials. Newsletter software has become smart, but...

How You Can Have an Unlimited Marketing Budget By Denny Long

There are few things that frustrate me more than hearing a client that made four to ten times what they spent on marketing say that they can’t spend any more! What? You spent $2,500 and made $25,000 in gross profit, but the owners have given you a budget? This make no...

To BDC or Not to BDC – That Is the Question! – By Denny Long

Before we get too far into this post, the answer to the question is a resounding YES! Big or small, if you want to compete in today's market effectively, you should definitely be working on your BDC. The job of a BDC is to make sure you take full advantage of every...

Direct Mail Marketing For Auto Dealers

Does your auto dealership cater to customers with bankruptcies or repossessions in their past? If so, it is important to develop a marketing strategy that efficiently targets this niche. Many people in this category believe that affordable car loans remain unavailable...

Subprime Credit – Asking The Right Questions

Are Your Sales People Asking The Right Subprime Credit Questions ? Statistics show that somewhere between 30% and 60% of those walking onto your lot have subprime credit.. A few simple questions can help determine if you are talking to a customer who has subprime...

Attract More Qualified Subprime Customers with Direct Mail

Attracting the right sub-prime consumers can make a world of difference when it comes to running a car dealership. Given today's lackluster economy and job market, that is truer now than ever. Without reaching out to and getting responses from people with...

Undeniable Value of Trigger Mail

If your marketing efforts fail to capture the right prospects at the right time, trigger mail may be the solution you need. If you are not using targeted mailing lists, you are missing out on the...

Simple Methods to Increasing Appointments

According to most experts and sources, you will set appointments with 50% of your leads, 50% of those appointments will show, and you will deliver a vehicle to 50% of those that show for their appointment. Given that, if you start with 100 leads, you will set 50...

Working the Lead: Days 1 through 120

You pay good money for the leads you purchase. It does not matter if they come from direct mail, the Internet, television, radio, newspaper, or any other source. Unfortunately, most of the leads many dealerships receive get worked once and then tossed in a pile, never...

One Huge Thing Your Management Team is Probably Doing Wrong

Your total package marketing program is not just about the advertising you use to generate the leads. It truly is anything and everything to do with a prospect and customer interaction that helps get these individuals through the sales process. Marketing is defined as...

5 Ways to Improve your Subprime Vehicle Sales

There is no doubt that subprime financing is not the easiest department to run at your dealership. Getting the right customers by buying subprime leads and using subprime marketing is a great way to find the right customers , but that's not all.There is also no doubt...

Subprime Consumers Waiting to Hear From you

CME Is Hiring

What is the Career Opportunity? The Dealer Relationship Manager (DRM) is responsible for the marketing and sales of the company’s targeted direct mail programs in their specific market, made up exclusively of franchise, independent and Buy Here Pay Here dealerships....

Marketing To The BHPH Customer

In today’s world, there is a fine line between marketing for a Special Finance department and a Buy-Here, Pay-Here (BHPH) operation. As a matter of fact, it is really an overlapping line. The number of banks that will buy subprime paper today has greatly increased...

Increasing Sales

We all want to increase sales. We are constantly looking for new marketing techniques that will increase sales. In many cases, those additional sales are ready and waiting for someone to reach out and grab them. You just need to do the right things. Here’s the great...
About Credit Mail Experts


denny-longDenny Long’s Credit Mail Experts is a direct marketing company dedicated solely to the subprime and special finance world.
We specialize in creating and producing the best subprime direct response marketing programs available. Our company is truly made up of some of the top experts in the subprime automotive industry Our subprime auto credit leads program pair well with Westlake Financial, United Auto Credit and Credit Acceptance. Our Fresh Bankruptcy programs were designed with Prestige Financial, Tidewater Motor Credit , AVID Acceptance and First Investors in mind.

Call 1.888.240.1967 (toll free) TODAY!