Denny Long invented targeted subprime credit mail marketing more than 30 years ago. In fact, he was the inventor of the first bankruptcy program in the U.S.

Credit Mail has been called many names in that time, including subprime mail, subprime auto leads, and direct mail, but he has used his years of data analytics experience to hone in on the right characteristics that make people respond.

Better Response Rate = More Customers = More Sales