To SUBPRIME CUSTOMERS
Daily Active Shopper Programs
Do you know who shopped at your competitors yesterday? We do!
Every day, subprime and near-prime customers are walking into the wrong dealerships. With our Daily Active Subprime and Active Near-Prime shopper programs, we can reach these prospects for your dealership. The customer is “triggered” when they have their credit pulled at a dealership in your market area. We know that these prospects are actively shopping for a vehicle. It’s like have a spy in your competitor’s dealership.
Subprime Auto Leads Program
According to recent statistics, 21% of consumers have subprime credit. For many, it hasn’t been so bad that they’ve had to file bankruptcy, but knowing they have less than perfect credit, they aren’t out shopping for a vehicle. To bring that customer into your dealership, you need to reach out to them directly. Credit Mail is the perfect program to bring those consumers to your dealership. Targeting the right consumers at the right time is smart marketing and that’s how we generate the sky-high results you will see week after week.
Our Complete Bankruptcy Programs
These programs are designed to be an ongoing weekly mailer. Once a dealer starts on the program we consistently target and then retarget the customer to get you a new response rate every week.We have 4 different programs so successfully target bankruptcy customers at every part of their process, including Chapter 13,
Credit Predictor Program
Targeting subprime consumers using a unique group of demographic criteria, we help our dealers get in front of those missed by traditional credit bureau marketing. This program allows you to target the deep subprime segment that will likely be missed using credit data alone. Because we create credit predictor programs that are customized to each dealer, we can accommodate you with pieces numbering from 500 to 500,000.
“We spent a little over $2,400 our first month with Credit Mail Experts for their Fresh Chapter 7 Bankruptcy program. We made over $30,000 in gross profit from the sales made to the leads generated that month. That’s a great return on investment! Do we reorder every month? Absolutely!”
Denny Long invented subprime direct response marketing over 30 years ago. In fact, he was the inventor of the first Bankruptcy program in the US.
Direct Response Marketing has been called many names in that time such as subprime mail, subprime auto leads and direct mail but he has used his years of data analytics to hone in on the right characteristics that make people respond.
Better Response = More Customers = More Sales