AUTO CREDIT PROGRAM
THIS IS THE BEST DATA-DRIVEN, TARGETED MAIL PROGRAM AVAILABLE!
The Credit Mail Experts Auto Credit Program targets sub-prime consumers using a unique group of criteria to help you get in front of those that have a higher probability of being financed by your sub-prime finance sources.
We mail the customer a letter by First Class mail, not 3rd class like our competitors. Our personally embossed plastic card with the "peek-a-boo" window and invitation letter creates a high opening rate.
In each credit mail piece, we use two different "calls to action." Each direct mail marketing piece offers an 800 number backed by a live call center, as well as our web response site DRIVETODAYCARD.COM. This direct mail marketing tactic results in a response rate that is typically 2 to 10 times the nation average.
By responding to the offer in the credit mail piece, this customers has shown the "intent" to buy a car, unlike the internet lead that wants to refinance their car or get a loan for the neighborâ€™s car. The phone numbers always work because the customers call us.