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Micro-targeted Fresh Discharged Chap 7
Once the Chapter 7 bankruptcy is discharged, consumers will likely be looking to rebuild their credit. Many financial experts agree that getting a vehicle loan after a bankruptcy is one of the best ways to reestablish credit. Because we want your dealership to get the best response, we will mail this group multiple times after their discharge date. We mail the DriveToday Card® offer to these prospects right after they discharge and again 30 days after they discharged.
Like our Weekly Fresh Filed Chap. 7 Bankruptcy Program, our dealers see an average 2% response rate from each mailing, which means we are getting 4% of these consumers to respond to our dealer’s offer. Combine the programs and you can easily see 8% of these prospects responding and purchasing their next vehicle from your dealership.
Remember -- all our programs are complete programs.
You never have to buy a list, make a label, print a letter, stuff an envelope or lick a stamp. We sell only products we created, and we aren’t third-party brokers. We know these products because we invented the products. These are unmatched, cutting-edge products that produce the highest response rates in our industry.
Credit Predictor Program
Targeting subprime consumers using a unique group of demographic criteria, we help our dealers get in front of those missed by traditional credit bureau marketing. This program allows you to target the deep subprime segment that will likely be missed using credit data alone. Because we create credit predictor programs that are customized to each dealer, we can accommodate you with pieces numbering from 500 to 500,000.
Subprime Auto Leads Program
According to recent statistics, 21% of consumers have subprime credit. For many, it hasn’t been so bad that they’ve had to file bankruptcy, but knowing they have less than perfect credit, they aren’t out shopping for a vehicle. To bring that customer into your dealership, you need to reach out to them directly. Credit Mail is the perfect program to bring those consumers to your dealership. Targeting the right consumers at the right time is smart marketing and that’s how we generate the sky-high results you will see week after week.
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