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Direct Mail Marketing For Auto Dealers

Does your auto dealership cater to customers with bankruptcies or repossessions in their past? If so, it is important to develop a marketing strategy that efficiently targets this niche. Many people in this category believe that affordable car loans remain unavailable...

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Subprime Credit – Asking The Right Questions

Are Your Sales People Asking The Right Subprime Credit Questions ? Statistics show that somewhere between 30% and 60% of those walking onto your lot have subprime credit.. A few simple questions can help determine if you are talking to a customer who has subprime...

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Undeniable Value of Trigger Mail

If your marketing efforts fail to capture the right prospects at the right time, trigger mail may be the solution you need. If you are not using targeted mailing lists, you are missing out on the...

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Simple Methods to Increasing Appointments

According to most experts and sources, you will set appointments with 50% of your leads, 50% of those appointments will show, and you will deliver a vehicle to 50% of those that show for their appointment. Given that, if you start with 100 leads, you will set 50...

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Working the Lead: Days 1 through 120

You pay good money for the leads you purchase. It does not matter if they come from direct mail, the Internet, television, radio, newspaper, or any other source. Unfortunately, most of the leads many dealerships receive get worked once and then tossed in a pile, never...

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5 Ways to Improve your Subprime Vehicle Sales

There is no doubt that subprime financing is not the easiest department to run at your dealership. Getting the right customers by buying subprime leads and using subprime marketing is a great way to find the right customers , but that's not all.There is also no doubt...

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CME Is Hiring

What is the Career Opportunity? The Dealer Relationship Manager (DRM) is responsible for the marketing and sales of the company’s targeted direct mail programs in their specific market, made up exclusively of franchise, independent and Buy Here Pay Here dealerships....

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Marketing To The BHPH Customer

In today’s world, there is a fine line between marketing for a Special Finance department and a Buy-Here, Pay-Here (BHPH) operation. As a matter of fact, it is really an overlapping line. The number of banks that will buy subprime paper today has greatly increased...

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Increasing Sales

We all want to increase sales. We are constantly looking for new marketing techniques that will increase sales. In many cases, those additional sales are ready and waiting for someone to reach out and grab them. You just need to do the right things. Here’s the great...

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