I could never imagine that we could get over a 1% response rate on a trigger mail product, until we hit 8%, and we never worried about being compliant because CME handled everything. No one does this better, no one.
What’s Included with Our DriveToday Card Programs?
The DriveToday Card programs are designed to increase sales to subprime and BHPH consumers. We’ve created a series of complete marketing programs. Our clients get more responses because our DriveToday Card direct mail pieces get more opens. More opens mean you sell more vehicles. Here’s what you get:
Our Exclusive DriveToday Card
The High-Impact DriveToday Card Letters
This letter gets results! Short and to the point, we use the right words to get the prospect excited about getting into a new vehicle. We make it ridiculously easy for them, and that gets results!
To increase your contact rates even more, we send a second letter to every respondent. You may find that this second letter alone generates enough extra sales to pay for the entire program!
Peek-A-Boo Double Window Envelope
This envelope has two windows. On the left is the normal window where the name and address show through for postal delivery. On the right is the powerful Peek-A-Boo Window. This window is just large enough for the consumer to see that their name is embossed on the enclosed DriveToday Card.
Credit Mail Experts’ Secret Sauce
Our management team has been in the direct marketing business for over 30 years. With that expertise, we know how to target the right high-value prospect at the right time. What our clients love is the fact that we’re not wasting their advertising dollars targeting people that will never respond.
Live Call Center and Warm Transfers
Other programs use a Voice Response system, basically a computerized answering machine. Studies show that up to 50% of consumers will hang up when they realize they aren’t speaking to a person. With our highly trained live operators, our hang-up rate is almost zero! Another amazing benefit of our live call center: Statistics show that most dealers will only be able to contact 30-50% of their leads. That’s why we created Warm Transfer. Once we have gathered your lead information, we transfer their call right to your dealership.
Trigger programs require an outbound call to be made professionally and in a timely manner. We also own and manage our own Outbound Call Center for just this reason. We know the metrics that create success and watch those metrics daily to help you sell more vehicles.
For those consumers that prefer to activate their DriveToday Card online, we make the process extraordinarily simple and mobile friendly.
Once you commit to one of our programs within a specific geographic area, that program is locked out from other dealers within that area.
We want to do everything possible to help you sell more vehicles, so we add training, phone scripts, an exclusive dealer report website, text alerts, call recording, daily management reports, customized lead delivery, and no minimums on most programs. We have no long-term contracts, but 92% of our clients renew every month!
Remember -- all our programs are complete programs.
You'll never have to buy a list, make a label, print a letter, stuff an envelope or lick a stamp. Because we sell only products we created, we understand them better than any third-party brokers could. We know these products because we invented these products. These are unmatched, cutting-edge subprime products and that's why they produce the highest response rates in our industry.